Top 5 Social Apps in UAE for Q1 2023: Performance Insights

In the first quarter of 2023, the top 5 social apps in the United Arab Emirates demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

TikTok experienced significant fluctuations in its weekly revenue, starting at approximately $660K and ending the quarter at around $710K. Downloads ranged from 75K to nearly 109K, with a noticeable dip in mid-March. Active users hovered around 5.6M to 6.2M, showing a slight decline towards the end of the quarter.

Facebook saw relatively stable weekly revenue, peaking at just above $12K. Weekly downloads remained consistent, with numbers ranging from 56K to 71K. Active users stayed strong throughout the quarter, consistently around 6.5M to 6.6M.

Instagram displayed a modest revenue trend, peaking at about $1.7K. Downloads fluctuated between 48K and 68K, with active users slightly declining from around 2.9M to 2.7M by the end of the quarter.

Bigo Live - Live Streaming App had a stable revenue stream, ranging from $59K to $98K, with a notable peak of $97K in late February. Downloads varied between 16K and 20K, while active users remained consistent, averaging around 190K.

X showed an interesting revenue spike, particularly in mid-March, reaching $48K. Weekly downloads were steady, ranging from 14K to 19K. Active users remained stable, averaging around 1.8M throughout the quarter.

For more insights and detailed data, visit Sensor Tower.